Mark Boulton Design

Our brief was to present market, company and project data in emerging markets, in an easily digestible and findable way.

Noozz offers decision makers a powerful blend of news, market research and business services ‘under one roof’. From the latest news provided by Reuters to the Economist Intelligence Unit’s research, Noozz brings together information sourced from key publishers and business specialists. Mark Boulton Design was appointed to produce a legible front end to some of this complex market data for a new companies database product.

Cutting through the Complexity

By its very nature, market data is complex. From candlestick graphs and pie charts to lengthy tabular data and research papers, each data type had to be carefully considered from both a technical integration and an interaction design perspective. Providing a clear, legible interface by which users could interact this data was considered the number one priority for the project.

A Typographic Exercise

We consider much of web design, wether for a website or an application, to be a typographic exercise. Working closely with Noozz, we used Grey Box wireframes to begin to flesh out our initial sketches. Grey box wireframes help us do two things at the same time: focus on the functionality required, and also begin to look at content relationships and hierarchy. This way, typographic design and information architecture are worked on in parallel and can have a significant effect on each other.

We feel interface design is not a skin that is applied over the top of an application. For Company Intelligence, it was vital we began looking at the presentation of the data way before we looked at applying what would traditional be called design: colours, branding, iconography etc.

Responsibilities: User Experience Design, Information Architecture, Graphic Design, Client-side development (HTML/CSS/JS)